In recent years, there has been a growing trend of using 3D property walkthrough technology, such as Matterport3D, in the real estate industry. This technology allows real estate agents to create highly detailed, immersive 3D models of properties, which can be accessed and explored by potential buyers from the comfort of their own homes.
One study found that properties with 3D tours received on average twice as many inquiries as properties without 3D tours. Another study found that properties with 3D tours were 49% more likely to be visited in person by potential buyers. Furthermore, properties with 3D tours were reported to spend an average of 73% less time on the market than properties without 3D tours. These statistics highlight the significant benefits of using 3D tours to market a property.
One of the main benefits of this technology is that it can save real estate agents and potential buyers a significant amount of time and effort. Instead of having to schedule multiple in-person property tours, agents can simply create a 3D model of the property and share it with potential buyers, who can then explore the property on their own time and at their own pace. This can not only save time for the agents, but also for the potential buyers, who can avoid the inconvenience and expense of traveling to multiple properties in person.
Another benefit of 3D property walkthrough technology is that it can provide potential buyers with a much more detailed and accurate view of the property than they would be able to get from traditional photos or videos. With a 3D model, potential buyers can see every nook and cranny of the property, including features that may not be visible in photos or videos, such as the layout of the rooms and the quality of the finishes. This level of detail can help potential buyers to make more informed decisions and can even help to identify any potential issues with the property that they may not have noticed otherwise.
In addition to providing potential buyers with a more detailed view of the property, 3D property walkthrough technology can also help to create a more engaging and immersive experience. Instead of simply looking at photos or watching a video, potential buyers can use the 3D model to virtually “walk through” the property, giving them a sense of what it would be like to live there. This can help to create a more emotional connection with the property, which can be a powerful selling point for agents.
Overall, the use of 3D property walkthrough technology, such as Matterport3D, can provide a range of benefits for real estate agents and potential buyers alike. It can save time and effort, provide a more detailed and accurate view of the property, and create a more engaging and immersive experience. Furthermore, it has been shown to attract more inquiries, increase the likelihood of in-person visits, and help properties to sell faster. As such, it is an increasingly valuable tool for real estate agents looking to enhance their marketing efforts and help potential buyers make more informed decisions.