Not long ago, real estate listings were mostly static. You could scroll through them, but there was little else to do. Now, with the rise of mobile devices and social media, buyers are able to get more information about your listings online than ever before—and they’re taking their time doing it. You might think that means you don’t need to put as much effort into your listings as you used to. But we beg to differ! In fact, there are some things you can do right now that will keep buyers engaged with your listings longer and increase their likelihood of selling quickly at top dollar:
Have a professional take photos and video of your listing
Having professional photos and video is one of the most important things a real estate agent can do to help their clients. It’s estimated that 90% of buyers will never actually visit the property in person, so it’s vital to make sure your listings are effectively marketed online.
Professional photography and video will help you sell your home faster because potential buyers can get a feel for what it looks like before they come and see it in person. They also help sell your listing for more money because they showcase its features better than any single photo ever could. And if you decide not to sell right away, professional photos make great marketing materials when you decide to put it on the market again later on down the road!
Let there be light
The first step to creating an engaging listing is to make it beautiful and easy to see. Keep in mind that people are likely searching online at night, so your photos will need to pop regardless of their lighting conditions or quality. This means you’ll need a good camera with high-resolution capabilities and the lighting equipment necessary for optimal results (more on that later).
Make the outside photo-ready
Clean up the yard. Make sure the outside looks good. Remove any weeds, plant debris, or other things that could make a potential buyer think twice about making an offer on your house.
Make sure the house number is visible on the front door of your home. Also check that there’s nothing in your yard that could be mistaken for a hazard: no tools lying around; no piles of leaves or branches; no loose boards on decking; etc.
Tell a story in your video
One of the best ways to increase real estate listing engagement is to tell a story. A narrative draws in your audience, making them feel like they are part of your story. As soon as you start talking about your listing, use music to set the mood and make it feel professional. When choosing what music to use, keep in mind that you don’t want anything too distracting or loud—you’re trying to engage buyers! Keep the volume low so they are able to hear what you have to say without getting distracted by other noises around them.
Use a professional videographer who can help get all angles in focus while also keeping their camera steady so there are no shaky parts where they look like they were filming while on roller-skates at an amusement park (or worse). In addition, make sure it’s well lit—there should be plenty of light coming into every shot so everything looks clear and beautiful! Finally show off what makes this house unique among others on the market: maybe it has something special inside or outside that makes it stand out from others nearby (such as a garden full of flowers).
Create a video tour to include in your listing
A video tour is a great way for potential buyers to get an idea about the property you’re selling. It can help them see places in your home where they might not be able to go, like the attic or basement. And it adds another dimension to your listing that will make it stand out from other listings in similar neighborhoods.
Here are some tips on how to create a video:
Use high-quality equipment. If you want your videos to look professional, invest in good audio and video recording equipment even if it means spending more money up front. That way, your images will come out clear and crisp without any distortion or blurriness.
Use good lighting when filming inside rooms with windows as natural light helps bring out details better than artificial lights do while also avoiding jarring shadows across surfaces such as floors or walls which can distract viewers from what’s being shown off right now (or give them vertigo). If possible try using two different types of lighting methods at once – one set up behind/above/below whatever else is already present there already so as not too much attention away from what needs focusing most urgently at any given moment; another set up behind/around sides nearby so people don’t feel like their backsides will fall asleep during viewing 😉
Create an immersive experience with 3D
One area that is often overlooked by agents but can really set your listing apart from the competition is 3D imaging. The idea of creating a virtual tour of a property with 3D renders has been around for years, but it’s just now starting to become an industry standard.
The reason for this is pretty simple: using 3D images allows buyers or renters to get a better feel for what it would be like to live in your client’s home.
Some might think that because a house (or apartment) is unique, there’s no way anyone else could possibly have the same layout or floor plan as them. But in reality, even if two houses aren’t identical, they may still share many similarities—and those similarities can be captured with 3D modeling technology!
Add a virtual reality component to your listing
Adding a virtual reality component to your listing is a great way to create an immersive experience for buyers. Your clients will be able to look inside the home without having to schedule a tour, and they’ll be able to see exactly what they’re getting into before committing. You can also use the VR functionality as an opportunity to showcase other aspects of the property, like its environment or neighborhood surroundings.
VR technology has come a long way in recent years, making it easier than ever for home sellers and agents alike—even those who aren’t tech-savvy—to take advantage of this exciting new medium!
Buyers are taking their time, but are also more engaged than ever. Make sure you do what you can to keep them hooked on your listings.
Buyers are taking their time, but they’re also more engaged than ever. Make sure you do what you can to keep them hooked on your listings.
With buyers having more information at their fingertips than ever before, it’s important that you make sure your listing is as informative and detailed as possible:
Make sure the photos are high-quality and show off the best aspects of the property. When people don’t like a photo, they won’t look at anything else.
Address any potential issues that may turn people off or prevent them from getting excited about your listing (i.e., poor location or small kitchen). This way there aren’t any surprises when they come see it in person!
There are more buyers than ever before, but they’re taking their time. That’s why it’s important to make sure that when buyers do choose to engage with your listing, they have a good experience—and one that makes them want to keep coming back. Creating an immersive experience with 3D and virtual reality is one way to do this, but there are many others as well: from updating photos and videos, making sure there’s enough light in each room of your house so that buyers can see what it looks like clearly (as well as giving them a feel for how big each room could be), creating an engaging video tour of the property, or even adding some VR elements into the mix. The key takeaway here is that engagement in real estate is growing every day—and if you don’t keep up with these trends accordingly then you may miss out on potential clients!
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Thanks for the information!